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The Walt Disney Company has purchased Marvel Entertainment Inc. for $4 billion in cash and stock! Disney now owns the catalogue of 5,000 Marvel characters, including Fantastic Four and X-Men. "It helps Disney add exposure to a young male demographic it had sort of lost some balance with," says David Joyce, analyst for Miller Tabak & Co.
Monday, August 31, 2009
Disney Purchases Marvel!
The Walt Disney Company has purchased Marvel Entertainment Inc. for $4 billion in cash and stock! Disney now owns the catalogue of 5,000 Marvel characters, including Fantastic Four and X-Men. "It helps Disney add exposure to a young male demographic it had sort of lost some balance with," says David Joyce, analyst for Miller Tabak & Co.
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